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平面设计作为现代视觉传达系统的一个重要组成部分,其平面设计作品无不在简洁、明了的形式美中蕴含着一个民族文化底蕴和时代精神的内质。把传统美学运用到平面设计中去历史由来已久,设计出的作品既符合现代造型特征,又融入了传统创意的元素,是民族性、艺术性和商业性的有效融合。作为一个中国平面设计师,如何将中国传统美学思想应用于平面设计当中,是一个有待解决的问题。
As an important part of modern visual communication system, graphic design works are all simple and clear in form. The United States contains a national cultural heritage and the spirit of the times. It takes a long time to apply traditional aesthetics to graphic design. The designed works are not only accord with the characteristics of modern modeling, but also incorporate the elements of traditional creativity, which is an effective fusion of nationality, artistry and commercialism. As a graphic designer in China, how to apply Chinese traditional aesthetics to graphic design is a problem to be solved.