消费既是拉动GDP的三驾马车之一,又是狭义上生活方式的表现形式,国家为了拉动消费而优化政策,我们为了提高自己的消费能力而努力奋斗。小到一瓶饮料,大到一辆豪车,我们为什么会选择它而不是其他品牌?我们做出购买决策之前都发生了什么?这还要从每个时代的消费法则说起。消费行为理论鼻祖AIDMA Consumption is not only one of the troika driving GDP, but also a manifestation of lifestyle in a narrow sense. In order to boost consumption, the state is making efforts to improve its own spending power. From a small drink to a luxury car, why do we choose it over other brands? What happened before we made the buying decision? Again, let’s start with the consumption laws of each era. AIDMA, the founder of consumer behavior theory