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尽管诺查丹玛斯的恐怖大预言最终被事实击个粉碎,但无论从哪个角度看,2000年也都是极不寻常、极不平静的一年: 台海局势紧张、美国总统难产,纳斯达克波谲云诡、网络经济方兴未艾、中国“入世”迫在眉睫、价格之战烽火遍燃……面对世界的纷繁变幻,我们常常难免惶恐而不知所措。作为一份力图以全球视野观照中国市场与营销的专业刊物,在2000年即将过去的时候,我们只希望能从自己的视角,摄录下这一年里中国市场的种种景象,然后和读者一起去慢慢咀嚼,一起去仔细回味——我们力求全面,所以收集了上百万字的资料来从中筛选,惟恐大家心目中认为应该“上榜”的内容被遗漏; 我们力求专业,所以把报道计划呈交十几位专家学者征求意见,把自己的初选方案交由多家专业研究机构共同修订完善; 我们力求权威,为此在最后撰稿阶段,也尽可能邀请专业学者,请他们在百忙中抽出时间研究相关选题,最终形成点评稿件……尽管做出了很大努力,在最后将这个专题交付印刷的时候,我们还是越来越感到,结果和我们的理想其实还很遥远。比如,选定的事件有些是不是太小?达能一系列并购案,还有刚刚发生的外资开始介入电信业,是不是都应该填补进去? 满怀忐忑,在2001年即将开始的时候,我们还是决意把它呈交出去,因为我们希望,在一个新纪元开始的时候,借此和百万读者一起回望,见证共同走过的2000。
Although Nostradamus's horror prophecy was eventually smashed by facts, no matter from what point of view, the year 2000 is also an extremely unusual and extremely unsettling year: the tense situation in the Taiwan Strait, the hard-working president of the United States and the death of the U.S. In the face of drastic changes in the world, we often find it hard to avoid panic and overwhelmed. As a professional journal trying to gain a global perspective on China's marketing and marketing, as we approach the end of 2000, we only hope that we can take a look at the Chinese market for the year from our own perspective and then work with readers To chew slowly, to carefully aftertaste together - we strive to comprehensive, so the collection of millions of words of information to choose from, for fear that everyone should be “list ” content is missing; we strive for professional, so Submitted a dozen of the reports to the experts and scholars for their opinions and submitted their first-choice plan to a number of professional research institutes for joint revision and perfection; we sought to be authoritative. To this end, we invite professional scholars as much as possible during the final writing stage. They took the time out of their busy schedule to study relevant topics and eventually formed a review paper ... Despite great efforts, we were more and more aware of the final deliverable of the topic and the result was still very much in line with our ideal distant. For example, some of the selected event is not too small? A series of Danone mergers and acquisitions, as well as the just beginning of foreign capital began to intervene in the telecommunications industry, is not it should be filled in? Full of coy, when the year 2001 is about to begin, we are still determined Leave it out because we hope, at the beginning of a new era, to look back and witness the common 2000 that we have seen with millions of readers.