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据陈东升介绍,目前国内房车产品消费积极性最高是各地旅游局和景区。由于旅游团到各地旅行的重复消费率较低,基本停留在“看完就走”的简单观光层面,在景区基本不会有二次消费,最常见的是在景区商店购买纪念品。国内的房车消费还未普及,现有的房车消费群体消费能力高,购买力强,到景区的互动力也比较强,愿意更多体验当地的特色活动。驾驶房车出游的人群至少会在景区留宿,停留更长时间,对地方政府和景区景点吸引力很大。
According to Chen Dongsheng introduction, at present the highest domestic consumer enthusiasm for RV products are all over Tourism Bureau and scenic spots. Due to the low repetition rate of travel trips to different places, the basic tourist stays at the simple sightseeing level where there is no second consumption in scenic spots. The most common is to buy souvenirs in scenic spots shops. Domestic RV consumption has not yet been widespread, the existing RV consumer groups have high spending power, strong purchasing power and strong interactive power to scenic spots. They are willing to experience more local special activities. Driving a car traveling crowd at least stay in the area, stay longer, very attractive to local government and scenic attractions.