在商品经济社会中，交换是人们取得想要的东西来满足需要与欲望的普遍方式。一般地说，交易是指买卖双方实现了的成功交换，而交易是否发生，在于供方和需方之间是否能找到彼此比交换前更好（或至少不会更坏）的交换条件，即提出了将交易形容为创造价值的过程。企业在与顾客的 In a commodity economy society, exchange is a common way for people to get what they want and to meet their needs and desires. In general, a transaction is a successful exchange between buyers and sellers, and whether or not the transaction occurs is whether the supplier and the acquirer can find better (or at least not worse) exchange conditions with each other than before Proposed the transaction described as the process of creating value. Business with customers