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【摘要】旅游地产的绿色开发是可持续发展理念在旅游及其相配套的地产建设中的具体体现。文章先通过对绿色旅游地产的内涵界定及潜在价值进行浅析，借鉴祝晔建立的可量化的旅游地产绿色开发评价指标体系；以调查问卷的形式，对银川市瑞信.温泉小镇进行调查，采用层次分析法与模糊综合评价法相结合的方法，对该旅游地产进行初步评价，结果表明：影响旅游地产绿色开发的因子有生态环境建设、绿色建筑开发、绿色旅游倡导，温泉小镇综合评分为81分，即旅游房地产的绿色开发水平刚刚处于“良”等级；最后提出针对性建议，以期为银川市绿色旅游地产开发商投资提供相应的理论分析依据。
Abstract：The green development of tourist real estate is the idea of sustained development in the embodiment of tourism and real estate construction.Firstly the paper analyze defining content and potential value of the green tourist real estate.Then learning The quantifiable index system of the green development tourist real estate from profess ZhuYer aims to Spa Town of Ruixin by means of questionnaire.Using the method of AHP and FCE to Preliminary evaluate the tourist real estate of Yinchuan.The results showed that affecting the green development of tourist real estate are eco-environment construction，development of green architecture and green tourism advocates.The comprehensive score of Spa Town of Ruixin is 81，that is to say the green development of tourist real estate just at good rating.Finally，Promoting several pertinent suggestions to provide the corresponding theoretical analysis basis for the development of green tourist real estate of Yinchuan.
【关键词】旅游地產；绿色开发；评价；温泉小镇
Key words： tourist real estate；green development； evaluate；Spa Town
【中图分类号】（中图）F293 文献标识码：A
Abstract：The green development of tourist real estate is the idea of sustained development in the embodiment of tourism and real estate construction.Firstly the paper analyze defining content and potential value of the green tourist real estate.Then learning The quantifiable index system of the green development tourist real estate from profess ZhuYer aims to Spa Town of Ruixin by means of questionnaire.Using the method of AHP and FCE to Preliminary evaluate the tourist real estate of Yinchuan.The results showed that affecting the green development of tourist real estate are eco-environment construction，development of green architecture and green tourism advocates.The comprehensive score of Spa Town of Ruixin is 81，that is to say the green development of tourist real estate just at good rating.Finally，Promoting several pertinent suggestions to provide the corresponding theoretical analysis basis for the development of green tourist real estate of Yinchuan.
【关键词】旅游地產；绿色开发；评价；温泉小镇
Key words： tourist real estate；green development； evaluate；Spa Town
【中图分类号】（中图）F293 文献标识码：A