【摘 要】
：
随着SNS网站的蓬勃发展,SNS营销以其低成本,高效率的特点受到企业的青睐。笔者以联想ThinkPad为例,通过梳理联想使用的品牌植入、群组营销、游戏营销等推广方式,剖析SNS营销,
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随着SNS网站的蓬勃发展,SNS营销以其低成本,高效率的特点受到企业的青睐。笔者以联想ThinkPad为例,通过梳理联想使用的品牌植入、群组营销、游戏营销等推广方式,剖析SNS营销,展现其特点,面向现实,分析SNS营销的不足。以SNS现状为基点,合理展望,提出其发展趋势。
With the vigorous development of SNS website, SNS marketing is favored by enterprises with its low cost and high efficiency. The author of Lenovo ThinkPad, for example, through the brand Lenovo brand marketing, marketing, marketing and other promotional methods, analysis of SNS marketing, to show its characteristics, reality-oriented, analysis of the shortcomings of SNS marketing. Based on the current situation of SNS, a reasonable prospect is put forward and its development trend is proposed.
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