欧美信息化技术成熟较早,19世纪末互联网覆盖率就接近40%。其中,美国、英国、日本、韩国农业电商较为成熟,基本走资讯服务和交易平台两个方向。从促进农业电商发展的因素来看,国家政策、网络环境、产品质量、服务水平(物流+金融)、价值分配等有重要作用。美国美国农民在网上主要活动是信息收集、财务管理、网上采购和农产品销售等。2000年,美国农场网上交易额为6.65亿美元,占农场全部交易额的 The European and American information technology matured earlier, with the internet coverage rate approaching 40% at the end of the 19th century. Among them, the United States, Britain, Japan, South Korea’s agricultural electricity supplier is more mature, basically take the information services and trading platform in two directions. From the perspective of promoting the development of agricultural e-commerce, national policies, network environment, product quality, service level (logistics + finance) and value distribution play an important role. The main activities of U.S. American farmers on the Internet are information collection, financial management, online purchasing and sales of agricultural products. In 2000, the farm transaction value in the United States was $ 665 million, accounting for the entire farm turnover