问题提出随着电子商务的不断普及,商业大数据已经来临,商家通过顾客的大数据不断研究顾客的行为特性,各类大数据分析手段不断发展,因此,大数据时代下,市场研究的内容和方法都与传统市场研究呈现出较大的不同,一方面,大数据条件下的市场研究和传统市场研究在内容分配方面有所不同,大数据时代的市场研究,主要的重点在于通过大数据来进行市场分析和预测,而小数据时代的市场研究,数据收集工作占据了大量的工作量;另一方面,大数据时代市场研究和传统市场研究的方法发生较大不同,体现在数据采集方法、数据分析方法、数据预测方法 The question raised With the continuous popularization of e-commerce, commercial big data has come, businesses continue to study customer behavior characteristics through customer big data, various types of big data analysis tools continue to develop, so the big data era, the market research content and Methods and traditional market research show a big difference, on the one hand, market research under big data conditions and traditional market research in content distribution are different, the big data era of market research, the main focus is to use big data to Market analysis and forecasting. However, market research and data collection work in the era of small data occupy a large amount of workload. On the other hand, market research in the era of big data and traditional market research methods are quite different. They are embodied in data collection methods, Data analysis method, data prediction method