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本文试图通过网络中的群体传播的特点,即公开性与匿名性并存、高自由度、重新赋权这三方面来强调在群体网络社区中议程设置的改变,人肉搜索作为群体社区传播的典例,它利用了网络中的议程设置里意见领袖的作用,给互联网带来了巨大的冲击。它的出现缘何善恶难辨,如何使其变为网络中的正能量,怎样使其充分发挥“技术+文化”的特点来丰富网络传播的形式是本文的意义所在。
This article tries to emphasize the change of the agenda setting in the group network community through the characteristics of group communication in the network, that is, the coexistence of openness and anonymity, high degree of freedom and re-empowerment. The human-flesh search as an example of community communication , Which capitalized on the role of opinion leaders in the agenda setting on the web and brought a huge impact on the internet. Why its emergence is difficult to distinguish between good and evil, how to make it become a positive energy in the network, how to make it give full play to the “technology + culture” to enrich the form of network communication is the meaning of this article.