大多数的行业都有一个为大家所熟知的市场领导者,也可以说是市场上的“霸主”,它在相关的市场中拥有最大的份额,而且通常在价格调整、新产品推介、配销及促销密度等方面领导着其它厂商。在消费者心中,也享有较高的声誉,并拥有较高的忠诚度,这种领导者的地位一旦树立,对于企业的竞争力将有质的提高。 美国汽车行业的发展很好的描述了这一点。赛伊·约翰·德罗瑞在《你能够看得到的通用汽车公司》一书中描述到:“当我 Most industries have a market leader that is well known to everyone, and can also be said to be the “overlord” in the market. It has the largest share in the relevant market, and is usually in the price adjustment, new product introduction, distribution And other areas such as sales promotion density lead. In the minds of consumers, they also enjoy a high reputation and high loyalty. Once this leader’s status is established, the company’s competitiveness will be improved. The development of the American automotive industry describes this very well. Sayy John Drouy described in the book “You Can See The General Motors Company”: "When I