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演艺产业和其他产业不同,在考虑是否盈利的同时,更应该考虑是否有积极的文化传播效果。但这对投资回报周期长的演艺产业来说,并不是一蹴而就的事,如果缺失了定位与创新的造血机制,只会走向羸弱。若不是莫言,国人不会掀起一股买书热;若不是德云社,人们不会为了相声付费;若不是开心麻花,年轻人不会追舞台剧。国内消费者可以为了服饰、香水、电子产品
Different from other industries, the performing arts industry should consider whether there is a positive cultural transmission effect while considering whether to make profits. However, this is not a one-time event for the performing arts industry which has a long payback period. Without the hematopoietic mechanism of positioning and innovation, it will only be weakened. If it is not Mo Yan, people will not set off an interest in buying books; if not Devon Club, people will not pay for comic dialogue; if not happy twist, young people will not chase the stage play. Domestic consumers can for clothing, perfumes, electronic products