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伴随新媒体与传统媒体竞争的加剧,全球电视市场观众容量逐年下降已然是不争事实。权威机构收视率数据调查表明:美国电视市场近10年观众收视容量下降18%;中国电视市场,观众收视容量也在以每年2%~3%的幅度下滑。由此看来,电视收视仅仅以观众数量取胜的难度越来越高。近年来,美国N
With the intensification of competition between new media and traditional media, it is an indisputable fact that the audience capacity in the global television market has been declining year by year. According to the ratings data of authoritative agencies, the ratings of audiences in the US television market have dropped 18% in the past 10 years. The viewing capacity of the Chinese television market has also been decreasing by 2% -3% annually. Seen in this light, TV viewing only the number of viewers to win more and more difficult. In recent years, the United States N