一个人或一件产品最大的魅力就是能让大家有尽可能大的想象空间,一览无余的展示往往会使产品贬值。营销也如此,要给产品制造神秘感,增加产品的附加值,产品才会有溢价的空间,否则没有价值,只剩下价格了。很多年前我们喜欢将产品的功能、效果等信息直白地告诉消费者,或许他正在寻找,恰好市场仅此一家,卖出产品理所应当。然而我们抛开这些“过去时”的假设,在当下竞争激烈的环境下,如何营销得好与妙,便成为我们需要深入研究的学问。早些年我在广告圈,那时大家对公关的认识还不是很清晰,甚至很多企业认为公关就是软广告, The greatest attraction of a person or a product is to allow everyone to have as much imagination as possible. At a glance, an unobstructed display often devalues ​​the product. Marketing is also the case, to create a sense of mystery products, increase the added value of the product, the product will have room for premium, otherwise there is no value, leaving only the price. Many years ago, we liked to directly inform consumers of the features, effects, and other information of the product. Perhaps he is looking for it. Just the market is the only one to sell the product. However, we put aside these “past-time” assumptions. In today’s highly competitive environment, how to achieve good marketing results is what we need to study in depth. I was in the advertising circle in the early years. At that time, everyone’s understanding of public relations was not very clear. Even many companies thought public relations was soft advertising.