近日,京东和苏宁在微博上轮番对攻,在展开了“口水大战”的同时,从8月15日9时起全面打响降价战,都跳脚儿捶胸保证自己卖的更便宜。而仅仅15日当日的厮杀,就被曝出价格先升后降、降价产品寥寥无几、商品缺货断供、网页瘫痪等问题。其实,对电商行业而言,价格战是目前最有效的营销方式,在行业整体性亏损的情况下,大型电商心照不宣地上演联手大戏,消费者大可不必当真。 Recently, Jingdong and Suning took turns in microblogging attack, launched a “saliva battle” at the same time, starting from 9 o’clock on the August 15 full scale price war, all jumped at the hammer to ensure that they sell cheaper. However, the fight on the 15th day was exposed and the prices went up first and then dropped. Few price-cutting products were available, the stock was out of stock, and web pages were paralyzed. In fact, the price war is the most effective marketing mode for the e-commerce industry. In the case of the overall loss of the industry, the large-scale e-commerce operators tacitly announce the joint drama, so consumers may not necessarily take it for granted.