随着新媒体技术的迅猛发展,对写作人才的培养也日趋倾向文化创意与写作能力的有机结合。大学生是创意写作的主力军,在训练实践中“写作观念滞后”、“体裁单一”、“社会生活验不足”等问题,渐渐成了培养创意写作能力的阻碍。为解决这些问题,就需要针对性强的科学训练方法,例如写作技巧与写作意识的创意培养,阅读积累等,并且以社会文化发展方向为指导,根据反馈及时调整训练方向,满足创意文化对写作的审美需求。 With the rapid development of new media technology, the cultivation of writing talent is also increasingly inclined to the combination of cultural creativity and writing skills. Undergraduates are the main force of creative writing. In the practice of practice, such problems as “lagging writing concept”, “single genre”, “insufficient social life experience” and so on have gradually become obstacles to cultivating creative writing ability. In order to solve these problems, we need targeted scientific training methods, such as creative cultivation of writing skills and writing awareness, accumulation of readings and the like, and guided by the direction of social and cultural development, timely adjusting the training direction based on feedback to meet the needs of creative culture Aesthetic needs.