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[案例]为了给企业找到一位优秀的管理者,“苹果”电脑创始人之一的史蒂夫·乔布斯进行了苦苦地寻找。他看上的对象是约翰·斯考利——可口可乐公司副总裁。然而有趣的是,约翰·斯考利对苹果电脑毫无兴趣,而且曾经多次拒绝了“苹果”的邀请。这天,乔布斯与斯考利碰面了,两人走在纽约的大街上,谈论起了电脑业的未来。等到话题成熟时,乔布斯非常严肃地对斯考利说:“你想改变世界,还是想一辈
[Case] Steve Jobs, one of the founders of Apple Computer, struggled to find a good manager for the business. His target is John Sculley, vice president of Coca-Cola. Interestingly, though, John Scully has no interest in Apple Computer and has repeatedly rejected Apple’s invitation. On this day, Steve Jobs and Stephen Cowley met, and the two walked in the streets of New York, talking about the future of the computer industry. Wait until the topic matures, Steve Jobs said very solemnly to Scully: ”You want to change the world, or want a generation