案例主体:“金六福”白酒市场地位:创造在短短六年时间成为国内知名白酒品牌的奇迹。市场意义:凭借其品牌战略和市场细分战略,将中国白酒市场带入了营销竞争时代。案例背景:金六福首创星级标识白酒品牌策略,将仅在饭店业采用的星级标准运用到自身的产品组合上,把产品分为1星—5星五个星级,分别定价在20元—200元/瓶 Case main body: “JLF ” liquor market position: to create a miracle in the short span of six years to become a well-known liquor brand. Market Significance: With its brand strategy and market segmentation strategy, the Chinese liquor market into the era of marketing competition. Case Background: JLF pioneering star brand liquor brand strategy will be used only in the hotel industry star standards applied to its own product portfolio, the product is divided into 1 star -5 star five stars, respectively, priced at 20 yuan -200 yuan / bottle