保险属特殊服务行业,它较一般的商品其服务性更强。保险表面上买卖的是一纸合同,其实质交易的却是一种服务。保险人与被保险人之间的主要关系,就是服务与被服务的关系,服务贯穿于整个保险活动中,是保险的生命。服务质量的好坏、服务水平的高低决定着保险公司的兴衰存亡。面临日益激烈的市场 Insurance is a special service industry, which is more service-oriented than the average product. On the surface of insurance is a paper contract, the real transaction is a service. The main relationship between the insurer and the insured, is the relationship between service and service, service throughout the insurance activities, is the life insurance. Quality of service is good or bad, the level of service determines the rise and fall of insurance companies. Faced with an increasingly fierce market