我们已经很清楚地知道受众到底关心什么,缺乏哪方面的信息,传统媒体就去填补这一空白。如果说微博是提问题,那么传统媒体的角色,应该是回答甚至质疑问题本身。说微博是传统媒体的竞争对手,显然有欠完整。因为它挑战的不是信息传播的速度和数量,而是改变了信息传播的方向及其内在逻辑,为传播研究的范式提出新的问题。微博让传统媒体从业者有了绝好的机会,去重新肯定自己的角色定位,更好地为公众服务,不再人云亦云。 We have a clear idea of ​​what the audience cares about and the lack of information. The traditional media will fill that gap. If microblogging is to ask questions, the role of traditional media should be to answer or even question the question itself. It is obvious that microblogging is a competitor to traditional media and is clearly incomplete. Instead of challenging the speed and quantity of information dissemination, it challenges the direction of information dissemination and its inherent logic and raises new questions for dissemination of research paradigms. Microblogging for traditional media practitioners have a wonderful opportunity to re-affirm their position, to better serve the public, no more people.