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21世纪是一个信息高度发达的时代,互联网在社会的各个方面发挥着越来越重要的作用,改变着经济的发展方式、人们的生活消费模式。传统企业在这样一个信息高度发达的时代,因为传统保守的思想观念、落后的生产技术、宣传渠道的不畅通等因素不能跟随时代的步伐,面临巨大的挑战。传统企业想要获得新生,,就必须从“互联网+”的战略高度去转变企业发展战略、改进生产技术、扩大营销渠道以及提高顾客的忠诚度。
The 21st century is an era of highly developed information. The Internet plays an increasingly important role in all aspects of society, changing the mode of economic development and people’s living consumption patterns. Traditional enterprises in such an era of highly developed information, because the traditional conservative ideas, backward production technology, poor communication channels and other factors can not follow the pace of the times, facing enormous challenges. Traditional enterprises want to get new life, it is necessary from the “Internet + ” strategic height to change the enterprise development strategy, improve production technology, expand marketing channels and improve customer loyalty.