为适应市场经济的发展 ,平顶山煤业集团总医院在实践中针对内外部环境选择适应企业医院的发展新思路 ;围绕医院品牌营销做文章 ,通过打造管理品牌 ,创新管理理念 ,向管理要效益。树服务品牌 ,实现服务流程再造 ,让患者满意 ;营造环境品牌 ,创建患者依赖的医院 ;以技术为核心 , In order to adapt to the development of the market economy, the General Hospital of Pingdingshan Coal Industry Group, in its practice, has chosen to adapt to the development of new ideas of the hospital for the internal and external environment; make an issue around the hospital brand marketing, to create benefits through management brand building and innovative management concepts. Tree service brand, service process reengineering, patient satisfaction; create an environment brand, create a hospital dependent on patients; technology as the core,