英国著名公关专家弗兰克·杰弗金斯说过:“我们生活在一个对公共关系极度敌视的世界里。”这话并非耸人听闻。就国内的情况看,虽然说不上极度敌视,但确有不少人对公关缺乏热情不感兴趣,以致于产生误解,甚至进行丑化。造成这种尴尬局面的原因是多方面的,这里,笔者仅就公关的社会整体效益作一些探讨。 The famous British public relations expert Frank Jeffkins said: “We live in a world that is extremely hostile to public relations. ” This is not sensational. As far as the domestic situation is concerned, although there is no such thing as extreme hostility, indeed many people are not interested in the lack of enthusiasm for public relations, resulting in misunderstandings and even vilification. The reasons for this embarrassing situation are manifold. Here, I only make some discussions on the overall social benefits of PR.