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传播者的目的就是为了传播,道路明白,但在现实中多少做媒体、搞传播的人对传播缺乏精细了解,少有深入研究;或是对传播的发展、传播的规律没有深刻的认识。在传播形态、受众需求发生很大变化的情况下,一味地跟着感觉走,记者凭着老经验写稿子、做报道;编辑仗习惯编稿子,做版面、搞编排;广播电视以陈旧的方式与合成包装节目等比比皆是。
The purpose of communicators is to disseminate and the road is clear. However, in reality, the number of media outlets and communicators lack of detailed understanding of communication and few in-depth studies; or there is no deep understanding of the development of communication and the law of communication. In the spread of the form, the needs of the audience under the conditions of great change, blindly followed the feeling go, the reporter with the old experience of writing manuscripts, reports; editor battle accustomed to editing manuscripts, layout, engage in orchestration; radio and television in an outdated manner Synthetic packaging shows abound.