【摘 要】
：
广告设计与制作是高职艺术类专业的基础课程。在当代多元文化背景下,行业发展对广告设计人才提出了更高的标准,对原有的教学体系只有及时进行变革和创新,才能使培养出来的人
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广告设计与制作是高职艺术类专业的基础课程。在当代多元文化背景下,行业发展对广告设计人才提出了更高的标准,对原有的教学体系只有及时进行变革和创新,才能使培养出来的人才真正适应市场的需要。本文从当下该门课程存在的问题谈起,就其多个教学环节的创新进行具体分析,希望能够为广大教师提供参考。
Advertising design and production is a basic course of higher vocational art specialty. Under the contemporary multicultural background, the development of the industry has set a higher standard for advertising design talents. Only the timely transformation and innovation of the original teaching system can make the trained personnel truly adapt to the needs of the market. This article from the moment the problems of the course talked about, a number of teaching aspects of innovation for specific analysis, hoping to provide reference for the majority of teachers.
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