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在电子商务行业,2012年注定是一个不平凡的年份。从毫无先兆的优酷土豆喜结良缘,到国美当当联手,再到海尔与天猫之间的强强合作,中国的电子商务领域用风起云涌这4个字来形容也不为过。据预测,2012年网购市场销售额将接近10000亿元,电子商务行业的背后强烈预示出电商品牌迎来发展春天的信号,而在这一片貌似春意盎然的景象中,传统企业频频试水电子商务行业,更是引起众多行业人士的关注,电子商务也正在进入打破纯电商平台垄断的新时代。
In the e-commerce industry, 2012 is destined to be an extraordinary year. From the unobtrusive Youku potatoes to the knot, to the United States Dangdang teamed up, and then to the powerful cooperation between Haier and Tmall, China’s e-commerce sector with the upsurge of these four words to describe it is not too exaggerated. It is predicted that in 2012, the online shopping market sales will be close to 1,000 billion yuan. Behind the e-commerce industry is a strong indication that the e-commerce brand has ushered in the development of the spring signal. In this seemingly spring-like scene, traditional enterprises frequently test electronic water. The business industry has attracted the attention of many people in the industry. E-commerce is also entering a new era of breaking the monopoly of pure e-commerce platforms.