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河南旅游业在利用外资方面,弥补了旅游建设资金的不足,引进了先进的旅游接待设备和科学的现代化管理方法。今后应将引资的重点放在引进国内外先进的管理经验、技术、品牌、营销网络和人才上。同时,转变目前个别政府部门只关注旅游业流入外汇资金的多少,而不重视知名品牌酒店的委托管理、特许经营等外资形式的认识偏差。所以本文通过对河南旅游业存在一些技术、管理经验等问题,指出应把利用外资的重点放在先进管理经验,品牌等因素上进行逐一讨论。
Henan’s tourism industry has made up for the lack of funds for tourism construction and introduced advanced tourism reception facilities and modern scientific management methods in utilizing foreign investment. The future should focus on attracting foreign investment in the introduction of advanced management experience, technology, brand, marketing network and talent. At the same time, the current changes in the current individual government departments only concerned about how much foreign capital into the tourism industry, rather than the well-known brand hotels entrusted management, franchising and other forms of foreign investment awareness. Therefore, this article through Henan tourism industry there are some technical and management experience and other issues, pointed out that the use of foreign investment should focus on advanced management experience, brand and other factors one by one on the discussion.