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马克思主义在高校大众化传播的本质是用通俗易懂的方式向高校师生传播马克思主义理论,让他们掌握马克思主义理论的过程,其实质就是一个传播行为。高校在马克思主义大众化传播过程中,取得了一些令人瞩目的成效,但是,从传播学角度考量,对相关工作的思考还远远没有达到充分考虑受众情况,精选传播内容,选准传播媒介,调整传播方式等要求。
The essence of the popularization of Marxism in colleges and universies is to disseminate the Marxist theory to teachers and students in universities in a straightforward way and let them master the process of Marxist theory. Its essence is a communication act. Colleges and universities have made some remarkable achievements in the popularization of Marxism. However, from the perspective of communication science, the thinking on related work has not reached the point of fully considering the situation of the audience, selecting the content of communication, choosing the right media , Adjust the mode of transmission and other requirements.