文章分析了当前供电企业电力营销工作中的不足,指出了为了适应新形势的要求,供电企业电力营销必须改变传统的营销模式,建立现代电力营销体系,必须继续加强营销评价工作,通过反复地自我检查和总结,及时发现问题,制定措施,夯实管理基础,确保取得实效,提高企业的经济效益。 This paper analyzes the shortcomings in current power marketing work of power supply enterprises and points out that in order to meet the requirements of the new situation, the power marketing of power supply enterprises must change the traditional marketing mode and establish a modern power marketing system. It must continue to strengthen marketing evaluation work, Check and summarize, find out problems in time, formulate measures, lay a solid foundation for management, ensure effective results and enhance the economic benefits of enterprises.