▲一、 畅销书时代的营销中国的图书市场已经步入畅销书年代。仅占中国400亿元书籍出版零售市场10%的大众文化市场(书籍出版市场中约75%是学校的教材教辅、15%是会计学等专业书籍),正掀起一场畅销书革命,波澜迭起,吸引了所有人的眼球。根据开卷公司对全国百家零售书店的销量统 ▲ First, the best-selling era of marketing China’s book market has entered the best-seller era. Accounting for only 10% of China’s mass market of 40 billion yuan of book publishing retail market (about 75% of the book publishing market is supplemented by school materials and 15% are professional books such as accounting) is setting off a bestseller revolution One after another, has attracted the attention of all. According to the open book company nationwide retail sales volume of 100 books