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海南是中国最大的经济特区,也是一个四季皆宜的旅游度假胜地。随着改革开放的不断深入,海南取得了飞速发展。作为国际旅游岛,其涉及旅游形象、旅游经济、法律法规、国际氛围等方面。中国政府曾希望把旅游业作为海南的支柱产业,但在过去的四年,增长最快却是房地产业;近年来,宰客事件的频发对海南国际旅游岛形象影响非常严重;另一方面,国际游客比例偏低等,这都与海南国际旅游岛的初步规划有很大差距。本文将分析一些主要原因并提出相应的解决策略。
Hainan is China’s largest special economic zone and a four-season tourist resort. With the deepening of reform and opening up, Hainan has achieved rapid development. As an international tourist island, it involves tourist image, tourism economy, laws and regulations, international atmosphere and so on. The Chinese government hoped to regard tourism as a pillar industry in Hainan. However, the fastest growth in the past four years was in the real estate industry. In recent years, frequent incidents of zapping have had a serious impact on the image of Hainan’s international tourist island. On the other hand, , A low proportion of international tourists, which are with the initial planning of Hainan International Tourism Island has a big gap. This article will analyze some of the major causes and propose appropriate solutions.