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自制剧指的是制播主体合一的电视剧,即由电视台出资拍摄,以本台频道为播出载体,电视台拥有其完全版权的电视剧1。从版权的角度划分,省级卫视播出的电视剧可以分为外购剧和自制剧。由于从一开始就可以参与到自制剧生产的上游环节,电视台对自制剧资源的挖掘可以深入到各个层面,除了永久版权,电视台往往还能够从自制剧中获得植入广告、整合电视台资源、塑造电视台品牌等巨大的经济和社会效益。电视剧是省级卫视最为依赖的节目类型,一直
Home-made dramas refer to the drama that produces and broadcasts the main one, that is, funded by a television station and broadcasts on the channel of this station, and the television station has its fully-copyright TV series. Divided from the copyright point of view, provincial satellite TV broadcasts can be divided into purchased drama and homemade drama. Since being able to participate in the upstream links of self-made dramas from the very beginning, the excavation of self-made dramas by television stations can go deep into all levels. In addition to permanent copyright, television stations often get implanted advertisements from home-made dramas, integrate television resources, TV station brand and other huge economic and social benefits. TV series is the most dependent on the provincial satellite TV type, has been