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结合超高端卷烟的发展现状,采用SWOT分析方法阐述了区域性强势卷烟品牌的优势和劣势及其发展超高端卷烟面临的机遇和威胁,指出了区域性强势品牌发展超高端卷烟的重要途径。
Combined with the development of ultra-high-end cigarettes, SWOT analysis method is used to illustrate the advantages and disadvantages of regional strong cigarette brands and the opportunities and threats they face in developing ultra-high-end cigarettes. An important way to develop ultra-high-end cigarettes by regional brands is pointed out.