论文部分内容阅读
进入21世纪,传统广电体系乃至传统广电人无不遭遇到了来自于生产技术、媒体环境、运营模式以及产业理念等多方面变革所带来的强烈冲击。这些从技术到人才,从广告运营到资本操作等多个层面的变化,令处于传统广电体系基层的地市级电视频道深陷困局。根据央视-索福瑞近年来的调查显示,全国35个中心城市组中,仅有8个城市地面电视频道收视份额有所提升,超过80%的城市地面电视频道收视份额在逐年下降,仅有
Enter the 21st century, the traditional radio and television system and even the traditional radio and television were all encountered from the production technology, the media environment, mode of operation and industrial philosophy and many other changes brought about by the strong impact. These changes from technology to talent, from advertising operation to capital operation, make the television at the prefectural level in the grassroots level of the traditional radio and television system in deep trouble. According to a survey conducted by CCTV-Soffori in recent years, only 8 of the 35 central cities in the country have seen an increase in the share of terrestrial TV channels, while over 80% of the city’s terrestrial TV channels have enjoyed declines in share each year. Only