李汉宝是广东一家矿泉水厂的老板,浑身肥肉嘟嘟,使人联想到国际品牌汉堡包。十年前在自家后院灌自来水卖,赚满第一桶金,洗手上岸,正式办厂,服务大众。 在他的总经理办公室,他通地一声,坐在我面前,挥舞着腿一样粗的胳膊,豪情直扑我面: 我一看你就像个艺术家,把策划交给你干我放心。喏,我们这个矿泉水是最好的,最纯净,口感非常不错,你一定要让人们知道这是最好的水。 汉宝厂长一连说了十来个最,我却一点也没“醉”。以前做过一次矿泉水的策划,对水市场基本了解。许多矿泉水,包括屈臣氏、怡宝等名牌,都是同一诉求:至清至纯,纯净无比,取自于多少多少米深的地下水,来自于多少多少万年前,都是表现产品特性。但是,水就是水,平凡无奇,只要是通过正常工艺生产出来的,质量上区别很小,质量好不到哪里去, Lee Han Po is a mineral water plant in Guangdong, the owner, all fat toot, reminiscent of international brands hamburgers. Ten years ago in their own backyard irrigation tap water, earn the first pot of gold, wash their hands ashore, the official set up factories to serve the public. In his general manager’s office, he passed, sitting in front of me, waving his legs as thick arm, pride straight to me: I think you look like an artist, the plan to give you do I rest assured.喏, our mineral water is the best, the purest, the taste is very good, you must let people know that this is the best water. Hanbo factory director said a dozen of the most, but I did not “drunk.” Previously done a mineral water planning, basic understanding of the water market. Many mineral water, including Watsons, Cestbon and other brands, are the same aspiration: pure to pure, pure and pure, from how many meters deep groundwater, from how many thousands of years ago, are the performance characteristics. However, water is water, ordinary, as long as it is produced through the normal process, the quality is very small difference, the quality is not good where to go,