近年来,国内的酒店业呈现出快速突发展的态势,市场中的竞争也变得越来越激烈。在这样的大环境下,传统的发展模式已经不能够帮助企业在市场中获得主动权,轻资产运营策略逐渐被人们接受,也成为未来酒店保持竞争优势的基础。 In recent years, the domestic hotel industry has shown a rapid development trend of sudden competition in the market has become increasingly fierce. In such a large environment, the traditional mode of development has not been able to help enterprises gain the initiative in the market, and the asset management strategy has gradually been accepted by the people. It has also become the basis for the hotel to maintain its competitive advantage in the future.