互联网金融在近几年的发展可以用风光无限来形容,平台用户动辄百万千万,成交金额动辄十亿百亿,然而真正在品牌塑造方面取得成功的平台却寥寥无几,作为互联网金融行业最早的参与者,我参与并见证了有利网、开鑫贷、银湖网和首金网等多家平台的建设,对此深有感触。那么,互联网金融平台的品牌营销面临哪些问题呢?营销人才的短缺在互联网金融领域,真正懂得什么是品牌营销的从业者可以说凤毛麟角。从业 The development of Internet finance in recent years can be described as infinitely beautiful. With tens of millions of platform users and a turnover of billions of billions, the real platform for success in brand building is scarce. As the earliest Internet finance industry Of the participants, I participated in and witnessed the favorable network, open Xin loan, Silver Lake Network and the first Golden Network and many other platforms, which have deep feelings. So, Internet marketing platform for brand marketing what are the problems? The shortage of marketing professionals in the field of Internet finance, really understand what is the brand marketing practitioners can say very few. Practitioners