论文部分内容阅读
在抗震救灾特殊条件下,新媒体优势得到认证,在舆情引导、信息发布、聚集民意、实际参与等方面发挥“正能量”。本文从新媒体自身服务形式的创新、服务大局发挥“正能量”、公益性特征的具体体现三个方面进行分析。突破传统新闻传播视域,为有效利用新媒体信息资源,结合公众参与特点正确引导新媒体“正能量”发挥形式,依靠新媒体开展工作形式提供借鉴参考。
Under the special conditions of earthquake relief, the advantages of new media have been accredited and their “positive energy” has been demonstrated in areas such as public opinion guidance, information dissemination, gathering public opinion and actual participation. This article analyzes three aspects of the innovation of its own service form of new media, serving the overall situation of serving “positive energy” and the concrete manifestation of public welfare features. Break through the traditional news media perspective, and make reference for the effective use of new media information resources and the correct combination of public participation in guiding new media and “positive energy” to play their forms and relying on new media to carry out their work forms.