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宁波,作为中国服装的最大制造基地和主要出口城市,综合实力特别是男装产业综合实力居全国同类城市之首。2011年,宁波有服装企业约3000余家,全市规模以上纺织服装生产企业实现工业总产值1240亿元,同比增长3.3%,同年企业利润总额19.89亿元,同比增长11.6%。众多服装龙头企业坚持实施品牌战略,产品创新的中小企业得到扶持后取得进一步发展。尽管现阶段,市场疲软的冲击以及高库存带来的困境让全国服装企业的日子都不好过,但宁波服装行业30年发展练就的应对能力,及其不断开拓调整的适合自身的转型发展路径,使其产业整体上朝气向荣,令人欣慰。
As the largest manufacturing base and main export city of Chinese apparel, Ningbo, the overall strength of the overall strength of men’s wear industry in particular ranks first in the country’s similar cities. In 2011, there were about 3,000 garment enterprises in Ningbo. The textile and garment manufacturing enterprises above designated size in the city realized a total industrial output value of 124 billion yuan, an increase of 3.3% over the same period of last year. In the same year, the total profit of enterprises was 1,989 million yuan, an increase of 11.6% over the same period of last year. Many leading clothing enterprises adhere to the implementation of brand strategy, product innovation and support for SMEs to obtain further development. Despite the current market weakness impact and the high inventory of the dilemma for the national garment enterprises are not good days, but Ningbo garment industry 30 years of development and training ability and its continuous reform and opening up for its own transformation and development path It is gratifying to see its industry as a whole prosperous.