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近些年来,随着计算机技术的不断发展,在广告设计中,三维动画技术的运用也来越普及。广告设计涉及到了社会生活的方方面面,并不是纯粹的艺术,其题材表现范围极广,是以销售产品、宣传品牌、传播思想为目的的综合艺术。而三维动画技术具有很强的视觉冲击力,是一项在计算机领域日渐普及的新兴技术,其创意比较新颖,越来越受到人们的喜爱。本文通过分析广告设计中,三维动画技术的作用,主要探讨了广告设计中三维动画技术的应用,以期能够为广告业的发展提供一些帮助。
In recent years, with the continuous development of computer technology, the application of three-dimensional animation technology has become more and more popular in advertisement design. Advertising design involves all aspects of social life, is not a pure art, the subject of a very wide range of performance, is to sell products, brand promotion, dissemination of ideas for the purpose of integrated arts. The three-dimensional animation technology has a strong visual impact, is a growing popularity in the field of computer technology, its innovative ideas, more and more people’s favorite. Through analyzing the function of 3D animation technology in advertising design, this article mainly discusses the application of 3D animation technology in advertisement design, with a view to providing some help for the development of advertising industry.