公关是企业、事业单位、甚至行政单位在市场化条件都需要关注的问题,“形象”成为一种争夺公众眼球的资源。从传播的角度看,形象的策划和传播,需要研究传播规律和考虑社会接受心理的张力。我们以重庆市荣昌县的《猪之歌》为例,分析一下近年城市公关的传播问题。该县是全国的养猪大县,荣昌猪因“瘦肉率高、白色、 Public relations is an issue that needs to be paid attention to by enterprises, institutions and even administrative units under the conditions of marketization. ”Image “ becomes a resource for the public’s attention. From the perspective of dissemination, the planning and dissemination of images need to study the laws of communication and take into account the psychological tension of society. We take Rongchang County, Chongqing Municipality’s ”Song of the Pig“ as an example to analyze the spread of urban public relations in recent years. The county is a national pig county, Rongchang pig due to ”high lean percentage, white,