互联网发展到今天,时时刻刻与社会各行各业发生着关联,其关联度最高的莫过于媒体。就其“网络媒体”、“新媒体”、“自媒体”等称谓而言,也足见其与“媒体”密不可分的关系。尤其是近几年来,以微博、微信、论坛、客户端、个人空间、社交网站、视频网站以及移动通信为代表的新兴网络信息平台迅速发展,使社会化媒体呈现出日新月异的态势。在这个“人人都是麦克风、个个都有话语权”的“自媒体”时代,网络舆情成为全社会无法回 As the Internet develops today, it has always been associated with all walks of life in society. The most relevant aspect of the Internet is the media. For its “network media ”, “new media ”, “self media ” and other appellations, it also shows that its “media ” is inseparable relationship. Especially in recent years, the emerging network information platform represented by Weibo, WeChat, forums, clients, personal space, social networking sites, video websites and mobile communications has been rapidly developed, making the social media present a rapidly changing situation. In this “Everyone is a microphone, all have the right to speak ” “From the media ” era, the online public opinion as the whole society can not return