互联网金融作为互联网行业与金融行业的跨界产物,从一诞生就以其创新性、便捷性、高效性和普惠化的特点风靡世界,成为社会热点和媒体焦点。本文通过SWOT分析方法,从与传统金融对比分析的角度,得出互联网金融行业的优势、劣势、机遇和威胁。并且分析了影响互联网金融健康发展的风险因素,提出了相应建议。 As a cross-border product of the Internet industry and the financial industry, Internet finance has swept the world from its birth with its innovative features, convenience, efficiency and inclusiveness. It has become a social hot spot and a media focus. In this paper, SWOT analysis method, from the perspective of comparative analysis with the traditional finance, draw the Internet financial industry strengths, weaknesses, opportunities and threats. Analyzes the risk factors that affect the healthy development of internet finance and puts forward some corresponding suggestions.