通过对体育赛事赞助、赛事赞助的形式以及部分案例等进行分析,指出如何在消费者心中建立起一个更好的品牌形象以提升知名度,这是体育赛事赞助的重点,也是增长国民经济的一个亮点,促进体育与经济的共同繁荣,值得我们深入研究。 Through the analysis of the sponsorship of sports events, the form of event sponsorship and some cases, it is pointed out how to establish a better brand image in the minds of consumers so as to enhance their popularity, which is the focus of sponsorship of sports events and also a highlight of the growth of the national economy , Promote the common prosperity of sports and economy, deserve our in-depth study.