随着电商的壮大,其问题也渐渐凸显出来。一方面,电商发现特定类型的产品是需要服务的。购物是体验之旅,也是感官之旅。另一方面,线上零售的市场容易混乱。比如,假货的横行是影响淘宝边界的重要因素。就亚马逊而言,近几年忽然在实体店上面动作频频。早在2007年的《致股东公开信》中,CEO杰夫·贝佐斯就强调,亚马逊不会轻易开设实体店,除非同时满足四个条件:我们必须确信这 With the growth of e-commerce, its problems are gradually highlighted. On the one hand, the e-commerce company finds that certain types of products need service. Shopping is a journey of experience and a sensory journey. On the other hand, the online retail market is prone to confusion. For example, fakes rampant is an important factor affecting the Taobao border. In terms of Amazon, in recent years all of a sudden in the store above action frequently. As early as 2007, “Open Letter to Shareholders,” CEO Jeff Bezos stressed that Amazon would not easily open a physical store unless four conditions were met at the same time: we must be convinced that