严格来讲,新媒体并不是一个科学的概念,因为新媒体是相对于传统媒体而言的。与传统媒体相比,新媒体是在技术、产品、服务和运营等方面有较强创新的媒体平台和机构。可以说,新媒体对电视节目的传播产生了深远影响,而新媒体技术的交互性、即时性和无限性等优势,也对传统电视节目形成了巨大冲击。在某种程 Strictly speaking, the new media is not a scientific concept, because the new media is relative to the traditional media. Compared with traditional media, the new media is a media platform and organization that has strong innovation in technologies, products, services and operations. It can be said that the new media has had a profound impact on the spread of television programs. The interactive, immediate and unlimited advantages of new media technologies have also exerted tremendous impact on traditional television programs. In some way