随着大众传媒的发展,以往所具有的优势也逐渐被弱化,在当今的经济形势下,人们的需要越来越多,其中个性化的需求占很大的比例,流行音乐网络传播也从大众向小众传播发展,本文分析了小众传播在流行音乐网络传播中的现状以及应用。 With the development of the mass media, the advantages that have been used in the past are gradually weakened. In today’s economic situation, people are in need of more and more. The demand for personalized services accounts for a large proportion. Pop music networks also spread from the general public To spread the development of niche, this article analyzes the status quo and application of niche dissemination in the pop music network dissemination.