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语言文化推广机构是一国语言和文化传播的重要平台,有利于促进对外经济文化交流,降低交易成本,促进本国经贸发展。本文以孔子学院为例,利用2007-2013年中国与30个贸易伙伴国家的面板数据,实证检验了孔子学院对中国文化核心文化产品贸易的影响。结果发现,孔子学院的建立对中国与设立国间的核心文化产品贸易发展存在显著的促进作用,且这一影响在亚洲国家比在非亚洲国家更为明显。
Language and Culture Promotion Organization is an important platform for language and cultural communication of a country. It is conducive to promoting economic and cultural exchanges with foreign countries, reducing transaction costs and promoting economic and trade development in the country. Taking the Confucius Institute as an example, the author uses the panel data of China and 30 trading partners from 2007 to 2013 to verify the influence of Confucius Institute on the trade of Chinese cultural core products. The results showed that the establishment of the Confucius Institute significantly promoted the trade development between China and the establishment of a core cultural product, and this effect was more obvious in Asian countries than in non-Asian countries.