本文主要探究了当前移动互联网产品中的用户引导方式,分析了引导设计基于产品层面和用户层面的两大目标,从用户的认知层面、行为层面以及情感层面三个维度剖析了移动应用中的用户引导方式,并提出相应的设计引导策略,用以指导设计实践。 This paper mainly explores the current user guidance in mobile Internet products, analyzes the two major goals of the guide design based on the product level and the user level, analyzes the mobile application from the three dimensions of the user’s cognitive level, behavioral level and emotional level User guidance, and propose the appropriate design guidance strategy to guide the design practice.