一、农民旅游消费环境不 断改善，但整体环境质量仍偏 低。 消费环境就是消费者在消费时所面临的外在客观制约因素，包括自然环境、社会环境、文化环境、制度环境及技术环境等，是决定消费需求量和消费质量高低的最基本因素。近年来，我国农民旅游消费环境得到了较大改善，从而 First, peasants’ traveling and consuming environment are improving constantly, but the overall environmental quality is still low. Consumption environment is the external objective constraints consumers face when consuming, including the natural environment, social environment, cultural environment, institutional environment and technological environment, which determine the level of consumption and consumption of the most basic factor. In recent years, China’s farmer tourism consumption environment has been greatly improved, thus